ONYX Cosmetics

ONYX Cosmétique

2025Fashion & beauty Visual Identity
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Onyx is a conceptual cosmetics brand designed to simplify the skincare experience. Each product is created to be understandable, pleasant to use, and durable over time.

Our work consisted in crafting an identity that does not aim to impress through noise or trends, but through precision, coherence, and quality.

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The website was designed as an extension of the product experience.

The interface is simple, distraction-free, and gives space to the visuals. Pages follow a clear grid, generous spacing, and a well-structured content hierarchy.

Each interaction is designed to guide the user: one button at a time, one piece of information at a time, without any visual overload.

The goal was not to simply show the brand, but to allow every user to understand it naturally. In just a few clicks, they know what the product is, how it is used, and why it was designed this way.

 

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We built Onyx’s visual identity around a core idea: skincare should be clear, calming, and mastered.

 

This vision is expressed through a neutral and calm palette, readable volumes, and a product experience that feels intuitive from the first interaction. 


 

Light is not used as a decorative effect, but as a functional tool that reveals form, material, and guides the eye. Anything that doesn’t contribute to the experience simply disappears.

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